Alexander Westrell, Director of Communications
Unibet became the official partner of the NHL in February last year, in a deal that first focused on creating ‘dynamic marketing campaigns’ across the operator’s digital betting offerings. The new collaboration further expands Unibet’s ice hockey portfolio.
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Unibet already has a strong ice hockey offering that now will be strengthened through its partnership with the NHL, giving its customers a more authentic experience.
"I am very proud and happy that Unibet is the first betting company in Sweden to become an official sponsor of the NHL. Through the partnership, we hope to increase the interest for the NHL. It will be very exciting to follow the NHL in the coming years," Philip Lagström, Country Manager Unibet Sweden, Kindred Group.
"We are excited to have Unibet as an Official Partner of the NHL," John Lewicki, NHL Vice President, Business Development and Partnerships. "Kindred Group and its brands are well known for their dedication to responsible gambling. We welcome this opportunity to work with Unibet to continue to engage our robust and expanding hockey fanbase in Sweden.
"Ice hockey and the NHL is very important for Unibet, and we have for a long time wanted to get more involved to cement the position as the customers' first choice when they want to bet on ice-hockey by offering the absolute best, safest and most secure gaming experience," concludes Lagström.
Unibet will leverage its Official Partner of the NHL designation to conduct dynamic marketing campaigns across the company's digital betting offerings. Unibet will receive in-game advertising through the new and exciting Digital Enhanced Dasherboard (DED) technology. Unibet will also receive premier marketing positions on NHL digital assets, and rights to use NHL marks, logos and official designations designed to help create authentic NHL fan and consumer marketing programs that build brand awareness and drive new customer acquisition.
This partnership will be supported by Sportradar, the Official Betting Data Rights Partner of the NHL. The NHL is utilizing ad:s, Sportradar's data-driven marketing solution providing the League with digital marketing services to develop sports betting partnerships outside of North America.
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Unibet has signed an agreement to become the new title sponsor of the EuroHockey Championships 2015, taking place at the Queen Elizabeth Olympic Park in August.
“Unibet has been a dedicated partner in helping us increase our engagement with passionate hockey fans in Sweden,” added NHL Vice President of NHL Business Development and Partnerships International, John Lewicki.
The Unibet EuroHockey Championships 2015 comprises 40 matches over ten days at Lee Valley Hockey and Tennis Centre, with the women’s and men’s champions crowned over the weekend of 29th and 30th August.
Andy Tapley, chair of the Unibet EuroHockey Championships 2015 organising committee, said: “We are delighted that Unibet has come on board as Title Sponsor of the forthcoming EuroHockey Championships. With its genuine passion and expertise across all sport, the partnership will help us create more interest in the event and continue to grow hockey in the run up to the Olympics.”
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Phillip Manzi, Unibet UK country manager, commented: “We are delighted to sponsor the Eurohockey Championships 2015 and believe this fits in with Unibet’s passionate, friendly and expert values. Unibet pride ourselves on being the home for all sports, especially those that people are passionate about, and hockey certainly fits the bill.”
Alexander Westrell, Directeur des Communications
Meanwhile in Sweden, Unibet, the online betting site owned by Group, has announced a multi-year renewal of its partnership with the NHL in the country.
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Marijke Fleuren, president of the EHF, added: “I would like to congratulate England Hockey on securing a title sponsor for the EuroHockey Championships. From the outset all the stakeholders agreed that this Championships would be about putting the players first, also a core strategy of Unibet. We welcome Unibet and share its wish for players to play in a fair-play environment.”
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As excitement builds, fans can already explore the odds for the tournament's top contenders with Unibet. leads as the favorite with odds of 3.50, followed by at 4.00 and at 5.50. The comes in at 6.50, with the at 7.50, and co-host nation offering long-shot odds of 151.00. Fans are encouraged to follow along as the odds evolve and immerse themselves in the action at Unibet's app and website.
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