Alexander Westrell, Director of Communications
In August 2022, the Canadian levied a CAD$48k penalty on Unibet for alleged infractions of the Registrar’s Standards for Internet Gaming (the Standards), pertaining to advertising and inducements.
With Sweden hosting the tournament for the first time since 2013, this event promises to captivate fans with thrilling matchups and unforgettable moments. For Denmark, this marks an exciting opportunity to co-host the IIHF Ice Hockey World Championship, following its successful hosting debut in Copenhagen in 2018. With a growing number of Danish players excelling in the NHL, this tournament highlights Denmark's rising prominence in the hockey world.
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Alexander Westrell, Director of Communications
“We’re excited to be part of one of the biggest sporting events on Danish soil in 2025 and what will undoubtedly by a fantastic experience for the many Danish fans. Although Denmark will be outsiders compared to our Nordic friends, I’m certain that the tournament will become a spectacle for the fans.”
As excitement builds, fans can already explore the odds for the tournament's top contenders with Unibet. Sweden leads as the favorite with odds of 3.50, followed by Canada at 4.00 and Finland at 5.50. The Czech Republic comes in at 6.50, with the USA at 7.50, and co-host nation Denmark offering long-shot odds of 151.00. Fans are encouraged to follow along as the odds evolve and immerse themselves in the action at Unibet’s app and website.
About Kindred GroupKindred Group, part of FDJ Group (La Francaise des Jeux), is one of the world’s leading online betting and gambling operators with business across Europe and Australia, offering over 30 million customers across 9 brands a great form of entertainment in a safe, fair and sustainable environment. Read more on .
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In a thrilling announcement for ice hockey enthusiasts, Kindred Group plc and its flagship brand Unibet have revealed their role as the Official Sponsor of the 2025 IIHF Ice Hockey World Championship, which will be co-hosted by Sweden and Denmark. This prestigious tournament cements Unibet's strong commitment to supporting ice hockey and connecting with its passionate fan base.
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The sponsorship reflects Unibet's determination to foster the growth of ice hockey throughout Sweden and the wider Nordic region. Fans can look forward to unique experiences and engaging activations that leverage Unibet's expertise in sports interaction, bringing the championship excitement even closer to home.
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The Kansspelautoriteit, the Dutch Gambling Authority (KSA), has fined Optdeck Service Limited €400,000 ($416,204) for letting players in Cruks play at its brand, Unibet.
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SLIEMA, Malta, December 19, 2024 /PRNewswire/ -- In a groundbreaking announcement, Kindred Group plc (Kindred) proudly reveals that its leading brand, Unibet, has become the Official Sponsor of the much-anticipated 2025 IIHF Ice Hockey World Championship. This prestigious tournament, set to take place in the vibrant nations of Sweden and Denmark, highlights Unibet's commitment to supporting ice hockey and engaging its fervent fanbase.